Planning

Ideas for a product to package and promote, pros and cons

Product	Pros	Cons
Deodorant	Deodorant is used alot in everyday    life	There wasn't any cons I could think of which is why I chose this product.
Hats	A lot of Teens purchase hats	hard to package
Gloves	Useful when cold	Gloves might be boring

My chosen target audience for my media product are Teenagers/young adults. 

Original Sketch of  Logo

14.11.17

This is a drawing I made for my Product logo. I picked the design to have a tiger in it as it fits the name of the product being called Fever.

14.11.17

For my product I have decided to create an advertisement for a deodorant. The name I went for my product is called Fever. This idea came from the three names I thought including “Clear”, “Fresh” and “Fever”.  I went with Fever in the end as I saw that as the best of the three and the most suitable.  I was thinking of using light colours such as cyan, cream and white as those colours suit the name well. 

Radio Advert Script 

Client: “Fever ”

Title:  “Smell Good, Smell Alive”

Duration: 30 seconds

Timing	Music and SFX (sound effects)	Narration/Dialogue
0-4 seconds	Party music, people talking
4 -13 secs	Party Music Background beat	Male voice over (VO) – Enthusiastic, Comedic Voice “What are you doing sitting there on your lonesome?" "*Sniff* You must not smell very good.” "In that case, try out brand new Fever spray, giving you confidence and a much better scent!"
13-24 secs	Sound of deodorant spray Heavenly Choir Party Music gets louder.	“With one press, you’ll be smelling like an angel from heaven.” "Smell Good. Smell Alive."
24-30 secs	Soft music and SFX  fades out after VO	Woman VO:  “Purchase Fever online at www.Fever.com or any good stores now”

 

Storyboard for 30 Second Advert

20.02.18

This is the story board I created for my 30 second advert.

30 Second Advert script

My advert features me sleeping but then waking up as I receive a phone call. The phone call
is from work and I'm being called to come in. So I rush out of bed and do the following: Brush my teeth, comb my hair and but on some clothes. When I get in the living room, my roommate, who is also played by me, stopping me and giving me deodorant.