Research

Representation

11.11.17 

Representation in Media is a term in which the media portrays different aspects of society including age, religion, and race, to their audience.                                                             

Both Race and Ethnicity are different as Race is associated with your skin colour, hair, eyes while ethnicity is associated with culture.

The media plays a role in showing the audience how they think and see different races in their everyday lives.

Historically in places like the US and the western parts, Whites have been associated with superiority and privilege while people with coloured skin have historically been associated with being inferior.

Stereotyping is when you take a trait from a race and exaggerate It, most times for comedic effect. Positive stereotypes can be when good traits from races are used to represent them. An Example of positive stereotyping could be representing African-Americans with better athletic abilities. An Example of negative stereotyping is representing African-American as aggressive individuals.

Over the last 30 years, Afro-Caribbean people have been represented differently in British popular television. In the show Love thy neighbour, a show made in the 1970s to early 80s, and the black and white minstrel show, the Afro-Caribbean characters have been represented poorly, being the butt of the racist jokes made by the white characters. Nowadays Afro-Caribbean people are represented much more equal to white people on British television.

The British television show, Citizen Khan, Mr Khan’s family are represented with Asian and Muslim stereotypes to present them in a comedic way. The show gives Mr Khan a strong stereotypical accent to make the show more comedic. It has often been criticized for it, saying it “ridicules Islam and stereotypes Asians”.

https://www.slideshare.net/cigdemkalem/representation-as-media

http://www.bbc.co.uk/news/entertainment-arts-19395994

https://en.wikipedia.org/wiki/Afro-Caribbean#

Visualising (written task 07/01/18)– Researching product/audience.

A typical person that will use my product is a teenager to a young adult (age 16 to 25). This product will be used quite at lot as it will be needed when going to events such as party's, weddings and more.

This will mostly be used by males as they will use my product in order to give them more confidence and speaking to ladies during parties. The emotions when using my product are hyperactive and confident hence the name Fever. 

Innovative layout designer 

Paul Rand

Paul Rand, born in Peretz Rosenbaum on August 15, 1914, was a famous graphic designer and was mostly known for creating logos for brands including, Enron, ABC,  Morningstar, NExt and many others.

In this image, we see an illustration of an eye, a bee and an M, all which were used with shapes. Paul made the background be black and to make the colours of the symbols more bright and effective. The symbols are used to represent the name of the brand, with "I" being a symbol of an actual eye and the "B" being a bee. What I mostly like about the image is the stripiness of the M and on the bee and also the black background as it helps brighten the symbols.


http://www.paul-rand.com/foundation/biography/#.WmkGYjfLjIU

Lester Beall

Lester Beal born in 1903 to 1969, was an American designer educated at Lane Technical School in Chicago and also received, in the University of Chicago, a bachelor's degree in art history. Four years after his death in 1969, Lester Beall was added into the New York Art Directors Club Hall of Fame.

In this image, we see a small building with light coming out of it and a light bulb which represents the light. Personally like how they use the light bulb to represent the light coming out of the small house, I also like the red and purple as the two colors look good together.

https://collection.cooperhewitt.org/people/18048993/bio


Brand/Slogan/Logo 

11/01/18

A brand is the name of a company selling specific product e.g Google, Samsung, Apple etc. With a Brand comes a slogan, which is a phrase that helps define the brand. Examples of slogans would be, Mcdonalds "I'm lovin' it", Nikes "Just do it", and Subways "Eat Fresh". A logo is a symbol that helps represent the brand and be able to promote it to the public.

These are logos that personally like: 

This is the Logo for Apple. I personally like how simpleness of the logo as it helps make the logo memorable and why is it's one of the most iconic logos.

This is the logo for Burger King. What I like about this logo is that it's colorful. I also like the bright red text in the middle which really makes the logo stand out. 

This is the Mcdonalds Logo. What I like about this logo is the gigantic bright yellow m which really helps the Logo stand out and make it very iconic. 

 

This is Playstation Logo. Just like the burger king logo I enjoy this logo for it's colorfulness. I also Like how the P and the S are designed and placed in the logo.  

Of all the Logos I believe Mcdonalds is the most successful and it's mostly because the design is very memorable and stands out a lot. 

These are Logos I personally dislike. 

This is the bing logo. I personally dislike it because of it's ugly font. 

This is the logo for uber which I also dislike. I believe it is very bland looking and basic. It is also not memorable at all.

Guinness Advert

NoitulovE 

08.10.17

NoitulovE is a British advert showcased on television on the 3rd October 2005 and was made to promote Guinness.  This 60 second advert would go on to be praised by many critics, calling it "A flawless DGI production to an irresistible piece of music propelling a brilliant, astonishingly witty new iteration of a longstanding, unique positioning”, as well receiving many awards.

From the AD we can see that the target audience are men at their late twenties to early thirties. 

 

Their slogan, “Good things come to those who wait” is featured in the end of the advert, and was quite suitable at the time as it was first ad since its four-year hiatus.

The ad does use some humour, as the music that plays, The Rhythm of Life, and the visual effects used gives the ad a comedic feel to it. Going back millions of years to primitive fish who drank dirty water, it was a long time to wait through evolution until they could drink in the pub as modern men.

The visual effects mostly used in this ad was CGI but it another visual effect used was the video reversed. 

https://www.youtube.com/watch?v=uIpwJ4SY2nI

https://www.youtube.com/watch?v=qINiB3ndGmU

https://en.wikipedia.org/wiki/NoitulovEAwards

Packaging Analysis Group work (20 Nov)

{http://www.thedieline.com/blog/2017/7/11/viupax}

In this lesson, we got in pairs and researched a website and it's packaging. Me and my partner was told to amylase this website of this shoe box. The creators of this box used less cardboard and used less volume to save the planet. This was made for the older generation as the design of the box is simple looking and would not attract anyone of the younger generation. The design in my opinion is very bland and ugly looking. The unique part of the package is the shape of it and the open space that shows how the shoe looks. The designer of this package is Andreas Kioroglou and the design is  MATADOG DESIGN.

Researching Adverts

06/02/2018

NIVEA Men Fresh Active

https://www.youtube.com/watch?v=0vxUFyQlJUE

This is one of the adverts I researched as I myself will being making one for my product "Fever". In this advert we see someone using their spray before walking through various areas filled with woman who are attracted to the smell. I enjoyed this advert as it's short and simple. The music used in the ad was also good. I think I will use the reaction of the ladies from the scent of the deodorant in my advert.

AXE Body Spray Commercial - "Dumpster Diver"

https://www.youtube.com/watch?v=OHCRWfV1q5A

This is another advert I researched for the advert I'm creating. I enjoyed the music choice and the direction of the ad and it inspires me. It also was quite comedic which made the advert even better.

Josh Shepherd

9/01/18

Josh shepherd is a freelance story boarder who storyboards live action films. Before making storyboard for many well known films such as Planet of the apes, he shot boards for television commercials. I personally think his work is excellent and I'm a fan of his use of shading  The atmosphere he creates inspires my storyboards. 

This is a blog where he publishes his work: http://joshsheppard.blogspot.co.uk/ 

Christmas Homework

1/01/18

Breaking Bad 

Breaking bad is a neo-western crime drama. The show is about a chemistry teacher who slowly becomes a drug lord on the discovery that he is diagnosed with lung cancer. The show is considered by many to be one of the greatest shows of all time. The target audience for the show are white males aged 20 to 49 but went on to expand to younger audiences. The setting of this show takes place in Mexico.

Stranger Things


Stranger Things is an American science fiction-horror web television show created by the Duffer Brothers. Set in the 1980s, the story focuses on a boy who suddenly goes missing along with super natural activity around the town and the appearance of a young girl with telekinesis powers. The target audience for the show are for ages 18 - 49. 

Prison Break

Prison break is an American television serial drama created by Paul Scheuring. The show is about a man named Michael Scofield, who deliberately puts himself in prison to break out his older brother lincon who was sent to death row by a political conspiracy. The target audience for Prison Break would be people aged between 18-34 as it includes adult content such as violence, bad language, sexual scenes and drug references.


Black Mirror 

Black Mirror is a british science fiction anthology television series. The series explores a twisted, high-tech world where humanity's greatest innovations and darkest instincts collide. Due to it's Violence, Nudity and Sex scenes, the show has a target audiences of 18 and above.

Radio Documentary

19 February 2018

Generation (Welsh) Grime – Astroid Boys

This is a Radio Documentary on Grime from an unexpected place – Cardiff, Wales.

http://www.bbc.co.uk/programmes/p04rdvlb

There were three different voices we hear in this documentary, The Leader of the rap group, the interviewer and the Radio Narrator. The Various speakers in the documentary explain to their audience about the lyrics and the meaning behind them and what their target audience is. Different Songs were used from the rap group as well as songs from many other Grime Artists. A lot of the clips were recorded outside. This was to make it sound more authentic. If I created this on Adobe Audition, I would firstly gather songs and interviews from the grime artists. Once I have them all together I would important them in and put them into different audio tracks. While the interview audio is happening I would add background music but lower it. The target audience for the documentary would be for the older generation who don’t know grime and but listening to this they would’ve learnt more. Radio 4 is actually targeted towards an older audience. I’ve listened to Radio documentary like this before during car trips.

https://downloads.bbc.co.uk/radio/commissioning/R4_44_Minute_Drama_Audience_Pack.pdf