Theory and Context
Image Formats
JPEGS are appropriate for photographs and images when there is a constant tone, where lighter and darker areas vary progressively.
GIF images are animated images appropriate for images like comic book drawings or clip art with flat areas of colour.
BMP are bitmap images. BMP are big files that have no loss in quality. Other than using it as a windows background, BMP has no real benefits over TIFF.
TIFF are bitmap images. They are good for print because this format uses CMYK color.
Website Analysis + How to make a Good website
05.12.17
This website is for promoting Nike products, such as shoes, clothes and more. The thing that stands the most is the big gallery of products. There’s also a lot of bright colours that make the website stand out even more. The heading are really small compared to the images so it can’t take any attention. The text isn’t too easy to read as the text is very small. The most attractive thing about this website is the colours as they’re very bright colours.
What makes a good website
To create a good website you must firstly guide the viewers to the most important parts. This is done by adding large headings above of the important parts to attract the viewers. Another way of making a good website is to make it easy to read. This is show the views can easily navigate through the website. Another thing a good Website needs is bright exciting colours. Without that the website would look bland and dull. Finally the website should be detailed and easy to navigate.
Inbetweeners representation
22.01.2018
The narrative revolves around three reckless teens, attempting to have fun and get girls in their post-school holiday. The males in this film are represented as socially award teens, just trying to have fun in any way possible. The females are represented as sex objects, being something for the main characters to get with. The ideology is very misogynistic as the females are being used as sex objects. The target audience for this movie is shown to be for 15 to 30 years old as the main characters of the movie age group are 17-18 years old and are presented as stereotypes.
Mad Men Representation
22.01.18
From the trailer, we see that the men are represented as powerful people and much higher than woman. They're also shown to have control of everything, including control of the woman and are shown to talk down to them a lot. There is a lot of misogyny shown in the trailer.
Sony Advertising
11.1.18
Bouncy Balls Advert
Sony balls
Sony Balls is an award winning ad published on the 6th of November 2006 and is 2 and half minutes long. 250,000 Bouncy Balls were used during this advert and took only 2 days to film. It was filmed in Sans Francisco and did not have CGI. There were many different angles including and high and low angles. The problems they had to overcome while filming this is making sure, no one was in the streets while they were dropping the bouncy balls, and that it could hurt someone.
Sony Bravia Bouncy Balls: https://www.youtube.com/watch?v=KMl5l6mOySU
Sony Bravia Bouncy Balls Making of: https://www.youtube.com/watch?v=aobu3uGmU34
Paint Explosions
Paint Fireworks is an advert published on 17th of october 2006 and was filmed in Glasgow Scotland. The equipment used for this advert included, 622 bottle bombs, 330 steel pipe, 455 Mortars and57 Km of copper wire. It took 4 months to make and had 200 people involved in it. The makers of the ad needed to make sure, that the weather was good. During the filming many things could've went wrong, someone tripping over during the filming as the could get injured by the paint explosions.
Sony Bravia - Paint: https://www.youtube.com/watch?v=_qutXN13pRc
Sony Bravia - Paint Making of: https://www.youtube.com/watch?v=fX1zU7QEr6w
Girls Can Ad
05/02/18
The target audience for the advert are for woman. Females are represented as strong, active people, capable of doing many things men do. The message the advertisers are communicating is that woman are strong and capable and shouldn't be sterotyped to be weaker than men.
Old and Modern Adverts
05/02/18
Mise En Scene is the staging of events for the camera. There are four different aspects of mise en scene including, Setting, Costume and Make Up, Lighting and Figure movement and Expression. In this advert, you can see the stereotpyical desscode being used in this Ad as the men is wearing a suit while the womans wearing a dress. The woman is shown to be dependent and unintellegiant as we see the lady crying to his husband because she burnt the food. There are many props that are sterotypical such as the beer which the men take after work and the frying pan burning to show that the woman cannot cook. The men clearly has power in the house as the woman is shown to rely on the men, and the men back then were the dominant figures.
Axe Advert anaylse
05.02.18
In this Advert we see a men having his arm pit smelt by two young airport ladies. This ad's purpose was to promote their deodorant by exaggerating it's effects. We see that with the two woman unrealistically sniffing the mans armspits despite being airpot security.
Genre of Film
25/01/18
Genre Films are films that follows specific genre conventions (e.g.western,sci-fi,horror,fantasy,etc) instead of straight drama or comedy.
Action:
Action Films usually include big budget, stunts, chase scenes, fight scenes and crises that feature nonstop motion
Adventure:
Adventure films are exciting stories with new experiences and exotic areas and is very similar and pared with the action genre.
Comedies:
Comedies films are light hearted plots made to amuse and entertain their audiences and make them laugh by exaggerating the situation, language, action, and characters.
Audience Theory:
25/01/18
HYPODERMIC NEEDLE THEORY:
The Hypodermic needle theory is a communication theory that suggests that media messages are directly injected into brains of passive and weak audiences.
In this theory, the media is seen as powerful and able to inject ideas into an audience who are seen as weak and passive and could be influenced by a message.
During World War 2 in Nazi Germany, films ‘inject’ propaganda ideas promoting the Nazi cause to the German audience. The theory suggests that even today we still see party political broadcasts on television during elections.
https://revisionworld.com/a2-level-level-revision/media-studies-level-revision/hypodermic-needle-theory
CULTIVATION THEORY:
Cultivation theory is a theory that suggests that the repeated exposure to television over time can subtly ‘cultivates’ viewers’ perceptions of reality.
https://masscommtheory.com/theory-overviews/cultivation-theory/
USES AND GRATIFICATIONS THEORY:
Uses and gratifications theory is a way of understanding why and how people actively seek out specific media to satisfy their specific needs.
https://revisionworld.com/a2-level-level-revision/media-studies-level-revision/uses-and-gratifications-theory
RECEPTION THEORY
Reception theory gives a way of understanding media texts by understanding how these texts are read by audiences. The theorists who analyze media through studies are worried with the experience of cinema and television viewing for spectators, and how the meaning is created through that experience.
http://www.filmreference.com/encyclopedia/Independent-Film-Road-Movies/Reception-Theory.html
JPEGS are appropriate for photographs and images when there is a constant tone, where lighter and darker areas vary progressively.
GIF images are animated images appropriate for images like comic book drawings or clip art with flat areas of colour.
BMP are bitmap images. BMP are big files that have no loss in quality. Other than using it as a windows background, BMP has no real benefits over TIFF.
TIFF are bitmap images. They are good for print because this format uses CMYK color.
The narrative revolves around three reckless teens, attempting to have fun and get girls in their post-school holiday. The males in this film are represented as socially award teens, just trying to have fun in any way possible. The females are represented as sex objects, being something for the main characters to get with. The ideology is very misogynistic as the females are being used as sex objects. The target audience for this movie is shown to be for 15 to 30 years old as the main characters of the movie age group are 17-18 years old and are presented as stereotypes.
Mad Men Representation
05/02/18
05.02.18
Genre of Film
25/01/18
Genre Films are films that follows specific genre conventions (e.g.western,sci-fi,horror,fantasy,etc) instead of straight drama or comedy.
Action:
Action Films usually include big budget, stunts, chase scenes, fight scenes and crises that feature nonstop motion
Adventure:
Adventure films are exciting stories with new experiences and exotic areas and is very similar and pared with the action genre.
Comedies:
Comedies films are light hearted plots made to amuse and entertain their audiences and make them laugh by exaggerating the situation, language, action, and characters.
Audience Theory:
25/01/18
HYPODERMIC NEEDLE THEORY:
The Hypodermic needle theory is a communication theory that suggests that media messages are directly injected into brains of passive and weak audiences.
In this theory, the media is seen as powerful and able to inject ideas into an audience who are seen as weak and passive and could be influenced by a message.
During World War 2 in Nazi Germany, films ‘inject’ propaganda ideas promoting the Nazi cause to the German audience. The theory suggests that even today we still see party political broadcasts on television during elections.
https://revisionworld.com/a2-level-level-revision/media-studies-level-revision/hypodermic-needle-theory
CULTIVATION THEORY:
Cultivation theory is a theory that suggests that the repeated exposure to television over time can subtly ‘cultivates’ viewers’ perceptions of reality.
https://masscommtheory.com/theory-overviews/cultivation-theory/
USES AND GRATIFICATIONS THEORY:
Uses and gratifications theory is a way of understanding why and how people actively seek out specific media to satisfy their specific needs.
https://revisionworld.com/a2-level-level-revision/media-studies-level-revision/uses-and-gratifications-theory
RECEPTION THEORY
Reception theory gives a way of understanding media texts by understanding how these texts are read by audiences. The theorists who analyze media through studies are worried with the experience of cinema and television viewing for spectators, and how the meaning is created through that experience.
http://www.filmreference.com/encyclopedia/Independent-Film-Road-Movies/Reception-Theory.html
Website Analysis + How to make a Good website
05.12.17
This website is for promoting Nike products, such as shoes, clothes and more. The thing that stands the most is the big gallery of products. There’s also a lot of bright colours that make the website stand out even more. The heading are really small compared to the images so it can’t take any attention. The text isn’t too easy to read as the text is very small. The most attractive thing about this website is the colours as they’re very bright colours.
What makes a good website
To create a good website you must firstly guide the viewers to the most important parts. This is done by adding large headings above of the important parts to attract the viewers. Another way of making a good website is to make it easy to read. This is show the views can easily navigate through the website. Another thing a good Website needs is bright exciting colours. Without that the website would look bland and dull. Finally the website should be detailed and easy to navigate.
Inbetweeners representation
22.01.2018
The narrative revolves around three reckless teens, attempting to have fun and get girls in their post-school holiday. The males in this film are represented as socially award teens, just trying to have fun in any way possible. The females are represented as sex objects, being something for the main characters to get with. The ideology is very misogynistic as the females are being used as sex objects. The target audience for this movie is shown to be for 15 to 30 years old as the main characters of the movie age group are 17-18 years old and are presented as stereotypes.
Mad Men Representation
22.01.18
From the trailer, we see that the men are represented as powerful people and much higher than woman. They're also shown to have control of everything, including control of the woman and are shown to talk down to them a lot. There is a lot of misogyny shown in the trailer.
Sony Advertising
11.1.18
Bouncy Balls Advert
Sony balls
Sony Balls is an award winning ad published on the 6th of November 2006 and is 2 and half minutes long. 250,000 Bouncy Balls were used during this advert and took only 2 days to film. It was filmed in Sans Francisco and did not have CGI. There were many different angles including and high and low angles. The problems they had to overcome while filming this is making sure, no one was in the streets while they were dropping the bouncy balls, and that it could hurt someone.
Sony Bravia Bouncy Balls: https://www.youtube.com/watch?v=KMl5l6mOySU
Sony Bravia Bouncy Balls Making of: https://www.youtube.com/watch?v=aobu3uGmU34
Paint Explosions
Paint Fireworks is an advert published on 17th of october 2006 and was filmed in Glasgow Scotland. The equipment used for this advert included, 622 bottle bombs, 330 steel pipe, 455 Mortars and57 Km of copper wire. It took 4 months to make and had 200 people involved in it. The makers of the ad needed to make sure, that the weather was good. During the filming many things could've went wrong, someone tripping over during the filming as the could get injured by the paint explosions.
Sony Bravia - Paint: https://www.youtube.com/watch?v=_qutXN13pRc
Sony Bravia - Paint Making of: https://www.youtube.com/watch?v=fX1zU7QEr6w
Girls Can Ad
05/02/18
The target audience for the advert are for woman. Females are represented as strong, active people, capable of doing many things men do. The message the advertisers are communicating is that woman are strong and capable and shouldn't be sterotyped to be weaker than men.
Old and Modern Adverts
05/02/18
Mise En Scene is the staging of events for the camera. There are four different aspects of mise en scene including, Setting, Costume and Make Up, Lighting and Figure movement and Expression. In this advert, you can see the stereotpyical desscode being used in this Ad as the men is wearing a suit while the womans wearing a dress. The woman is shown to be dependent and unintellegiant as we see the lady crying to his husband because she burnt the food. There are many props that are sterotypical such as the beer which the men take after work and the frying pan burning to show that the woman cannot cook. The men clearly has power in the house as the woman is shown to rely on the men, and the men back then were the dominant figures.
Axe Advert anaylse
Old and Modern Adverts
05/02/18
Axe Advert anaylse
05.02.18
In this Advert we see a men having his arm pit smelt by two young airport ladies. This ad's purpose was to promote their deodorant by exaggerating it's effects. We see that with the two woman unrealistically sniffing the mans armspits despite being airpot security.
25/01/18
Genre Films are films that follows specific genre conventions (e.g.western,sci-fi,horror,fantasy,etc) instead of straight drama or comedy.
Action:
Action Films usually include big budget, stunts, chase scenes, fight scenes and crises that feature nonstop motion
Adventure:
Adventure films are exciting stories with new experiences and exotic areas and is very similar and pared with the action genre.
Comedies:
Comedies films are light hearted plots made to amuse and entertain their audiences and make them laugh by exaggerating the situation, language, action, and characters.
Audience Theory:
25/01/18
HYPODERMIC NEEDLE THEORY:
The Hypodermic needle theory is a communication theory that suggests that media messages are directly injected into brains of passive and weak audiences.
In this theory, the media is seen as powerful and able to inject ideas into an audience who are seen as weak and passive and could be influenced by a message.
During World War 2 in Nazi Germany, films ‘inject’ propaganda ideas promoting the Nazi cause to the German audience. The theory suggests that even today we still see party political broadcasts on television during elections.
https://revisionworld.com/a2-level-level-revision/media-studies-level-revision/hypodermic-needle-theory
CULTIVATION THEORY:
Cultivation theory is a theory that suggests that the repeated exposure to television over time can subtly ‘cultivates’ viewers’ perceptions of reality.
https://masscommtheory.com/theory-overviews/cultivation-theory/
USES AND GRATIFICATIONS THEORY:
Uses and gratifications theory is a way of understanding why and how people actively seek out specific media to satisfy their specific needs.
https://revisionworld.com/a2-level-level-revision/media-studies-level-revision/uses-and-gratifications-theory
RECEPTION THEORY
Reception theory gives a way of understanding media texts by understanding how these texts are read by audiences. The theorists who analyze media through studies are worried with the experience of cinema and television viewing for spectators, and how the meaning is created through that experience.
http://www.filmreference.com/encyclopedia/Independent-Film-Road-Movies/Reception-Theory.html
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